Case Studies: Daimler UK Mercedes-Benz
Created a ‘full participation’ roadshow for Mercedes-Benz Corporate Sales to support the launch of the new C-Class model including:
- Campaign creation
- Location selection and site negotiation
- Content creation
- Hardware selection, adaptation and branding
- Staff selection and training
- Management of delivery partner - Ultimate Car Control
- Guest invitations and delegate management
- On-site management and event coordination
- Reporting
- Effectiveness analysis and sales tracking
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