Case Studies: Intel
Intel were looking for a platform to showcase them as a supplier of “bleeding-edge” technology to a global audience.
We presented Formula 1 as the ideal medium and the assisted Intel in the selection of and partnership with the BMW Sauber F1 team including:
- Contract negotiation
- Asset management
- F1 sponsor leverage
- Team liaison
- Race attendance, meeting facilitation
- Local market activation
- Exposure analysis
- Partner marketing
- Technical innovation for enhanced fan experience
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